We present a synthetic data approach for instruction-tuning large language models (LLMs) for low-resource languages in a data-efficient manner, specifically focusing on Thai. We identify three key properties that contribute to the effectiveness of instruction-tuning datasets: fluency, diversity, and cultural context. We propose a seed-data-free framework for generating synthetic instruction-tuning data that incorporates these essential properties. Our framework employs an LLM to generate diverse topics, retrieve relevant contexts from Wikipedia, and create instructions for various tasks, such as question answering, summarization, and conversation. The experimental results show that our best-performing synthetic dataset, which incorporates all three key properties, achieves competitive performance using only 5,000 instructions when compared to state-of-the-art Thai LLMs trained on hundreds of thousands of instructions. Our code and dataset are publicly available at https://github.com/parinzee/seed-free-synthetic-instruct.

E-commerce product catalogs contain billions of items. Most products have lengthy titles, as sellers pack them with product attributes to improve retrieval, and highlight key product aspects. This results in a gap between such unnatural products titles, and how customers refer to them. It also limits how e-commerce stores can use these seller-provided titles for recommendation, QA, or review summarization. Inspired by recent work on instruction-tuned LLMs, we present InstructPTS, a controllable approach for the task of Product Title Summarization (PTS). Trained using a novel instruction fine-tuning strategy, our approach is able to summarize product titles according to various criteria (e.g. number of words in a summary, inclusion of specific phrases, etc.). Extensive evaluation on a real-world e-commerce catalog shows that compared to simple fine-tuning of LLMs, our proposed approach can generate more accurate product name summaries, with an improvement of over 14 and 8 BLEU and ROUGE points, respectively.